K5X-Pedition: 
Southeast Asia 2025

Inside Access: Unlocking Thailand's & Vietnam’s Hidden Commerce Secrets

Your Hosts: Sven Rittau | Lars Jankowfsky
TOUR: Bangkok (Thailand) & Ho Chi MinH City (Vietnam)WHEN: 17th - 22nd FEBruary 2025
Your Price: tbd*

K5X Circle

*Travel Arrangement to Bangkok and from Ho Chi Minh City are not part of the Package. Every participant will organize their own flights to Thailand/from Vietnam. The transfer flight between Bangkok & Ho Chi Minh City will be included.
20 PARTICIPANTS MAX | THE POWER OF YOUR NETWORK | EXPERT PROGRAM | COMFORTABLE STAYS |
20 PARTICIPANTS MAX | THE POWER OF YOUR NETWORK | EXPERT PROGRAM | COMFORTABLE STAYS |

Discover Southeast Asia’s Hidden Commerce Gems

Join K5 for an unforgettable expedition into the heart of Southeast Asia’s thriving e-commerce ecosystem. This is your exclusive opportunity to:


  • Learn directly from the movers and shakers of Thailand and Vietnam's booming digital industries.
  • Unlock cutting-edge business strategies and insights you won’t find elsewhere.
  • Build valuable relationships with global commerce leaders while immersing yourself in vibrant cultures.

    Whether you're an industry veteran or a rising star in commerce, this trip will elevate your knowledge, network, and perspective.

    • Apply now for 2025

    Why Southeast Asia?

    Join us for a new e-commerce adventure to Thailand & Vietnam. Gain your unfair advantage in a thriving region that is far ahead of the e-commerce curve and offers countless business opportunities.
     
    This trip offers unique access to local e-commerce entrepreneurs, innovative business models and authentic cultural experiences, all while being guided by knowledgeable professionals. 

    Whether you're looking to grow your network, unlock fresh ideas for your business, and be inspired by one of the world’s most dynamic regions - this trip is designed to provide maximum value and unforgettable memories
    Apply now

    Your Journey: What to Expect

    Firsthand Experiences
    Explore innovative retail culture through exclusive visits to cross-border commerce hubs, social platforms, live shopping, and last-mile delivery. Meet entrepreneurs, gain unique insights, and craft your own unfair advantage.
    Expert Guidance
    Experience a curated program with masterclasses on Thailand’s digital leap and Vietnam’s progress, crafted by NFQ and Sven Rittau. English-speaking guides will ensure seamless learning under the supervision of Lars Jankowfsky & Sven Rittau.
    Culinary Delights
    Savor the rich flavors of Thailand and Vietnam with daily handpicked dining experiences. Explore unique and spectacular venues across Bangkok and Ho Chi Minh City.
    Convenient travel & stays
    Enjoy comfortable accommodations in carefully selected hotels in Bangkok & Ho Chi Minh City. Travel in comfort with private transport arrangements, including a flight ticket to Vietnam for the second part of our X-PEDITION. 
    The K5X-Circle is your network of like-minded entrepreneurial personalities who are eager for exchange, networking, and mutual growth.
    Apply now

    MEET THE MOVERS & SHAKERS OF SOUTHEAST ASIA 

    Learn from leading entrepreneurs and people who have been living in the region for over 10 years. Gain valuable insights into e-commerce, digital innovation, and market trends. These industry leaders will share strategic guidance, the latest business models, and exclusive access to the future of online retail. Don’t miss your chance to network, learn, and be inspired by the best!

    Preliminary Agenda

    17. - 22. FEBRUARY 2025

    Please note that this is a preliminary agenda and is subject to changes.

    Thailand: The Digital Leap


    Monday, 17 February
    “Thailand’s Digital Leap: Exploring the E-commerce Landscape”
    • Kickoff Lecture: Uncover the growth and potential of Thailand’s e-commerce market.
    • Lunch: Savor street food or a vibrant food court experience.
    • Site Visit: Shopee – Dive into “Cross-Border Commerce & Global Trade” through discussions on digital payment systems and international sales.
    • Dinner: IconSiam – Explore how QR code payments merge heritage markets with modern convenience.
     
    Tuesday, 18 February
    “The Power of Social Commerce: Heritage Meets Modernity”
    • Sightseeing: Visit temples and landmarks reflecting Thailand’s blend of history and progress.
    • Lunch: Unique dining at the Robot Restaurant or a gourmet steakhouse.
    • Site Visit: Discover “The Power of Social Commerce” and how local marketplaces empower small sellers while bridging tradition with modern trends.
    • Sharing Session: Leadership lessons from Steve Watkins, CEO of Allianz Partners Southeast Asia.
    • Dinner: Ojo Mahanakorn – Fine dining with breathtaking views.
     
    Wednesday, 19 February
    “The Rise of Omnichannel Retail”
    • Site Visit: aCommerce – Learn how online and offline retail converge in Southeast Asia.
    • Travel: Fly to Vietnam and check in to your hotel.

     

     

    Vietnam: Path to Progress

     
    Thursday, 20 February
    “Vietnam’s E-commerce Evolution”
    • Lecture: Gain insights into Vietnam’s fast-growing digital economy.
    • Lunch: Relish local favorites like pho.
    • Site Visit: Meet top e-commerce companies (e.g., Tiki, Shopee Vietnam, or Lazada) to explore consumer trends and success strategies.
    • Dinner: Vespa street food tour – Dive into Vietnamese culture with a culinary twist.
     
    Friday, 21 February
    “Live Commerce and E-commerce Innovation”
    • Sightseeing: Experience the vibrant Ben Thanh Market.
    • Lunch: Market-inspired Vietnamese cuisine.
    • Site Visit: POPS – Learn how TikTok and influencers are shaping Vietnam’s e-commerce landscape.
    • Workshop: Hands-on live commerce experience.
    • Dinner: Sol Kitchen – Enjoy a mix of traditional and modern Vietnamese dishes.
     
    Saturday, 22 February
    “AI and the Transformation of E-Commerce”
    • Panel Discussion: Explore how AI is reshaping the future of e-commerce.
    • Lunch: Taste the iconic Com Tam.
    • Site Visit: Discover traditional crafts and their integration into e-commerce.
    • Cooking Class: Learn to prepare Vietnamese classics.
    • Farewell Dinner: Celebrate with a seafood feast at Ran Bien Restaurant, followed by karaoke fun.
    Apply now

    Your Tour hosts

    Sven-Rittau-K5

    SVEN RITTAU

    E-COMMERCE PIONEER | ZOOPLUS CO-FOUNDER | HOST @K5 BERLIN & CHEFTREFF PODCAST | INVESTOR @FURE CAPITAL & GLORE50 | CO-INITIATOR OF GLOBAL ONLINE RETAIL FUND
    Sven Rittau is a renowned e-commerce entrepreneur who co-founded Zooplus AG in 1999, helping it grow into Europe’s leading online pet supply retailer as COO. Following this, he successfully launched and scaled Shirtinator AG.
    Since 2014, Sven has led the K5 Future Retail Conference as CEO, the biggest and most influential event shaping the future of online retail, and co-founded the Global Online Retail Fund.
    With over 25 years at the forefront of e-commerce, entrepreneurship, and investment, Sven brings unique access to his extensive network of industry leaders and innovators, along with exclusive insights into the ever-evolving world of online retail.

    Lars Jankowfsky

    TECH ENTREPRENEUR | E-COMMERCE VISIONARY | SOFTWARE INNOVATOR | CO-FOUNDER @OXID ESALES | VP OF ENGINEERING @KAYAK | FOUNDER @NFQ ASIA | BUSINESS BUILDER | INDUSTRY MENTOR
    Lars Jankowfsky is a renowned tech entrepreneur and digital innovator with over two decades of experience shaping the e-commerce and technology landscapes. With a career spanning Europe and Asia, Lars has been instrumental in founding and scaling multiple successful companies – including KAYAK, HomeToGo, and Spryker.

    Southeast Asia has been home to Lars for the past 11 years, giving him unmatched insights into one of the most dynamic e-commerce markets on the planet. From his base in Vietnam he founded NFQ Asia, a software development hub that accelerates digital business growth. Under his leadership, NFQ Asia has contributed to the success of several unicorn companies and positioned itself as a go-to partner for tech-driven innovation.

    Lars’s deep understanding of e-commerce trends, cross-border commerce, and digital transformation, combined with his unique insights into the Southeast Asian market, makes him a sought-after mentor, speaker, and advisor. He is passionate about building scalable digital solutions and bridging global commerce opportunities.

    Who Should Join the K5 X-pedition to South east Asia?

    RETAIL DECISION MAKERS
    Discover the latest developments in digitalization and e-commerce, bringing fresh ideas and strategies back to your company to enhance its competitiveness.
    E-COMMERCE ENTREPRENEURS
    Gain deep insights into the most innovative digital trends and business models, helping you to take your company to the next level and gaining competitive advantage.
    INVESTORS & INDUSTRY EXPERTS
    Obtain valuable background information about South East Asia as an investment market and the mechanism fostering speed scaling & growth in one of the most dynamic retail areas globally.

    Do you want to join? Then apply now:

    FAQ K5 X-Pedition

    What is included in the cost of the trip?

    The trip cost includes all accommodations, meals (6 dinners, 2 lunches, 3 packed lunches, snacks, and beverages), daily water and coffee breaks, private and public transport arrangements, high-speed train tickets (first class if available), public transport cards for Beijing and Shanghai, guidance from Ed Sander and a local Chinese guide, all tips for guides and drivers, and event and liability insurance.

    Do I need to speak Chinese to join the trip?

    No, you do not need to speak Chinese. The trip includes English-speaking guidance by Ed Sander and a local Chinese guide, ensuring smooth communication and a rich understanding of the experiences throughout the journey.

    How physically demanding is the trip?

    The trip involves a fair amount of walking and exploring during city safaris and site visits. However, it is designed to be manageable for most people in good health. If you have specific concerns or mobility issues, please let us know in advance so we can accommodate your needs.

    What should I pack for the trip?

    It's recommended to pack comfortable clothing and shoes for daily activities and walking tours. Wear anything you're comfortable in. Don't forget essentials like travel adapters, personal medications, and any specific items you need for your comfort. We will provide a detailed packing list prior to the trip to ensure you are well-prepared.
    K5 Logo
    The future retail platform
    K5 - die zentrale Anlaufstelle für Macher*innen, die den E-Commerce und den Future Retail mitgestalten. Top Händler und Dienstleister tauschen sich über aktuelle Situationen und Trends der digitalen Handelsszene aus.
    DatenschutzImpressum
    © 2024 All Rights Reserved | K5 GmbH